TOP 5 Ways to Improve Website Images to Increase Website Visibility
How will you improve your website images for google search results? Well, here are 5 ways to do just that.
A website’s success depends a lot on how it looks. Whether you use PPC ads or optimize your website to rank at the top of search results, the visibility of your website will determine the success of your website.
While you will do everything necessary to increase the visibility of your website, one thing you probably won’t pay that much attention is optimize your website images for images.
While you will do whatever is necessary to increase the visibility of your website, one thing you probably won’t pay that much attention is optimizing your website images for image search in google.
While optimizing your website for search engine results, you also need to ensure that you optimize your website images to appear in the search results for related queries. Nowadays, audiences love to consume content in image format. And if you are able to provide them with relevant image content, then your website’s popularity is sure to increase.
So how will you improve your website images for google search results? Well, here are 5 ways to do just that.
- Compress The Image
Although internet speed and connection improve better with time and responsive web design optimizes websites for mobile phones, it is still a bad reason to have an uncompressed image on your website. Not compressing images before uploading them to the site will slow down the website and delay loading the images.
The quick upload of the image to the website is part of the user experience. The user will not wait for the image to load. They will find another alternative to your website and leave your site without hesitation.
So make sure that all the images you upload to your website are well optimized and compressed. Remember, the images on your website are part of your user experience and lead to bargaining which means compromising the website’s performance.
- Optimizing The Filename
Image optimization for image search results begins even before the web development process. You must change the file name. This is because when Google Bot crawls your website, it doesn’t read the image or what it contains, rather it reads the image file name. As a result, you have to refine the filename to let Google Bot know what the image is so that it can display the image for appropriate search engine queries.
For example, if you insert this image on your own website
With the file name “3us6jk”, Google bot will have trouble understanding the content of the image and as a result, it will not be able to display the image for the appropriate search queries. But if you optimize the image name to be “a man holding a drink while reading a book” then that would be better understandable to google bot and he would be better able to display your image for search queries.
- Use Images With Proper Context
A picture without context will not only confuse your site visitors, but Google Bot will also confuse you.
The context of website images helps Google Bots understand the image and why it is being used. This understanding is important for ranking your image in image search results. This is also an important principle for a good SEO practice. Make sure to add enough context to the image to make the use of the image useful.
- Add Related tags
If your web design company uses content management systems like WordPress, you will be able to add a lot of information to the image, such as title, caption, alt text, and description. All of these image details will be useful to increase your website’s visibility through image search results.
Each of these details, also known as metadata, has different purposes. For example-
Title is the text that appears when a visitor hovers their mouse pointer over the image
The caption is the small description that appears below the image. Use of this is optional.
Alt text is what appears when an image fails to load. Users will be able to understand the type of image with alt text.
When it comes to optimizing images for your website SEO, the alt tag is more important than any of these details. Adding the alt tag ensures that Google Bot is able to read and display the image correctly. In addition, for the users who cannot see the image or download the image, they will be able to know the content of the image with the help of the alt tag.
- Add Important Images To Your Sitemap
Although it is a lesser known method for enhancing website images, it is still an effective method. Indexing pages is an important part of your SEO practice. With image sitemaps, you do the same thing as indexing pages. With image sitemaps, you can highlight important photos that you want to appear in Google search results.
However, make sure that only some of the prime images from your website are indexed. Indexing all images will not help you take advantage of the image sitemap benefits.
Not only will optimizing the images on your website help you become more visible to the audience, but it will also help you get more traffic and increase conversion. So make sure which web design services you hire, free articles, they keep image optimization in mind during the web design process.