Inbound Link Mania: 10 Key Content Strategies to Increase Online Visibility
Today, if you want to be a successful business owner, you need a successful website. Which means you should do well with search engines. And the old rule of search engine relevancy is creating inbound links – links from other sites that point to your site.
Ten years ago, when Google started shifting away from code to content (including inbound links) as the preferred way of defining ‘relevancy’, the world changed. Immediately, business owners started scrambling and begging for every link they could get. that is not the case anymore! But inbound links are still important it is more important than ever.
How then does one go to get those precious bits of hypertext anchor tags? Social media expert and “Chief Nut” Kevin Skarrett, our best friend and strategic ally at Acorn Creative, introduced these 10 strategies in his “Nuts and Bolts of Brand” blog. He’s a good guy, we’ve given permission to share key linking strategies with you here. Hit it!
1. Blog Comments
Do your best to read other people’s blogs. Your mom always told you that reading is good for you. She was right! But, when you do, be sure to interact productively with these bloggers. This makes them feel better. It proves true what they write about. It starts a relationship between the two of you and it gives you an inbound link to your site.
Start your own blog and refer to all those blogs you read as “a comment” on your posts. I don’t know what this means? Check out the “trackback” entry on Wikipedia, or go deeper with the WordPress.org tutorial. However, you can learn more about this linking strategy, please, as it is a smart, easy and effective way to get your website a lot of inbound links.
3. Pay-per-click advertising
Yes, pay-per-click ads are actually an additional marketing cost. However, it is a manageable and predictable way to build a return on investment, and a great way to build inbound links since you can control the text used in the link tag.
4. Participation in industry forums
Similar to blog comments and tracking, participating in industry forums will put you in touch with other like-minded professionals, keep you up-to-date on current trends, and you will be able to create your own inbound links in the signature line of your posts.
5. Building other pages
Some of the new social networking sites on the web allow you to create and publish content in their domain as new pages. One of the best example of this is Seth Godin www.Squidoo.com. By creating “lenses” that focus your readers on a specific topic that interests you, you can engage your readers and generate more inbound links to your main site.
The concept of a wiki (such as wikipedia.org) is that readers also become contributors to the content. Anyone who is registered can log in and change the content. Understand that other readers of this informative content have zero tolerance for selling / advertising tactics, so be careful with this content. Be fully informative and informative with recently published content. If the content survives peer review, you’ll have a cute little inbound link that is likely to be seen by millions.
7. Social networks
MySpace and FaceBook are sure to be, but there is an explosion of social networking sites out there. Dive in and start sharing. Doing so allows you to interact with other professionals, you guessed it, and create inbound links.
8. Social BOOKMARKING
Unlike social networks, social bookmarks are similar to how you used to bookmark websites in your browser, but instead, you bookmark your favorite sites in general, at sites like de.licio.us, ma.gnolia.com, spurl.com, rojo .com, google bookmarks … the list goes on and on. The goal is to get people to discover these bookmarks, and then discover your site. An additional benefit of socializing (and blog posts) is that you can “tag” your content with words and phrases related to the content. These tags are used to identify content in the search process.
9. ORGANIZED SURFING SITES
This is a type of social bookmarking. There are sites that regulate how people browse the web in an effort to make the process of finding the right content faster and more focused.
StumbleUpon.com id available as a Firefox plugin , but others sauch as Technorati for blog content, or Digg for blogs, articles, news and stories. and newcomer Trailfire is another Firefox plugin also allow users to browse and find the site via links Received.
10. LINK BEGGING
Don’t rule it out yet. Asking another site owner for a link that still works sometimes. However, with all of the other options listed above, you will quickly learn that this tactic is time consuming and unproductive.